The NFL knows a thing or two about making use of the hottest trends of the day in order to promote itself. At an upcoming game between the Seattle Seahawks and Buffalo Bills in Toronto (Week 15) the halftime show will be performed by the current owner of the most viewed video on YouTube.
Before you guys rush off to sell your tickets, don't worry. The honor does not belong to Justin Beiber, who was just booed pretty bad when he performed during the halftime show for the Grey Cup (Canadian Football League's equivalent to the Super Bowl). No, the owner of the most watched video on YouTube is none other than a 34-year old, somewhat overweight dude from South Korea...
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