I don't know that this will be the most popular commercial in the bunch, but if there are any awards given out for creativity in a Super Bowl ad this one should get it. I don't think there is a single ad that took more thought, skill, and talent to put together.
Yeah, I am a guy so I dig the Kate Upton and Fiat 500 ads, but I love how VW brought together all these people that had epic meltdowns and shared them with the world. It makes me want to have an epic meltdown so I can record it and post it to YouTube in hopes someone will use me in an ad.
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