Kingsford Trolling NCAA With New Charcoal Bag [PHOTO]

The general consensus is that the NCAA makes way too much money off of the work and likeness of the athletes attending school at its many fine universities. The legal system agreed to an extent when it ruled in favor of Ed O'Bannon, a former UCLA basketball player who sued the NCAA for using his likeness to profit.

It appears that Kingsford charcoal is a fan of Ed O'Bannon and would like fans to do something in order to help them decide how much he should get paid for the company using his likeness on their newest bag.

via Twitter

For every tweet that includes the hashtag #PayEd up to 25,000 the company will pay O'Bannon $1. So get to tweeting folks!

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