Hulk Hogan is no spring chicken. The man is 60-freaking years old! So what in the world is he doing climbing back in the ring? It's all about promotion brother! The Hulk is back to do two things--help promote the new WWE Network and to host WrestleMania XXX.
As a living legend and one of the best promo guys to ever pick up a mic Vince McMahon could not have done better!
Some will probably argue that he could have with the likes of Stone Cold Steve Austin perhaps, but I respectfully disagree. Yeah, more fans are probably familiar with Stone Cold than they are the Hulk, but the Hulk will bring back some older fans.
You know--the ones that watched him back in his day, are now the head of the household, and in charge of the bank account.
Maybe they watch things like this from Monday Night Raw because the Hulk is on and hear about the network (and sign up). Maybe they decide to order WrestleMania XXX because the Hulk is going to be (one of the greats from their day) and to score major cool points with the kids.
Sounds like pretty smart marketing.
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